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Curated by experts.
Handpicked for you.
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Over 215K submissions rejected last year for violating privacy guidelines.
Apps can’t pull your data from other apps.
Apps can’t pull your data from other apps.
System-level protections prevent an app from accessing data from other apps without your explicit permission.
Dedicated to trust and safety.
Apps must adhere to our guidelines.
Apps must adhere to our guidelines.
When you download an app, it should work as promised. Which is why human App Reviewers ensure that the apps on the App Store adhere to our strict app review standards. Our App Store Review Guidelines require apps to be safe, provide a good user experience, comply with our privacy rules, secure devices from malware and threats, and use approved business models.
Every week, over 500 dedicated experts around the world review over 100K apps.
Over 1M submissions rejected for objectionable, harmful, unsafe, or illegal content.
You should never have to worry about inappropriate content.
You should never have to worry about inappropriate content.
We strongly support all points of view being represented on the App Store. But we also take steps to make sure apps are respectful to users with differing opinions, and we reject apps with any content or behavior that we believe is over the line — especially when it puts children at risk. Every app has an assigned age rating, so parents can determine what is appropriate for their children.
No surprise purchases.
No surprise purchases.
Apps must follow an approved business model and clearly show you the price, tell you what you get with your purchase, and explain subscription-renewal terms up front. Apple sends a receipt each time you use our in‑app purchase feature, and you can also view those purchases and subscriptions in your account. So you won’t get bills out of the blue.
Every day, moderators review worldwide App Store charts for quality and accuracy.
In 2020, we removed over 80M user reviews that were considered spam.
Over 2.3M apps removed because they haven’t been updated or don’t work on our latest OS releases.
Hardware and software. Powering amazing experiences together by design.
Apps help unlock the full potential of your Apple devices.
Apps help unlock the full potential
of your Apple devices.
Apple products use industry-leading technology to bring apps to life — so you can experience more of the amazing things your devices are capable of. Thanks to hardware and software designed to work together, you get more out of your apps — from things you take for granted, like super‑smooth scrolling, to seeing how a new sofa might look in your living room before you buy it.
We help app developers take advantage of our latest hardware technologies.
We help app developers take advantage
of our latest hardware technologies.
We give developers the tools and support to build cutting‑edge technologies into their apps right away — which means they’re yours to enjoy right away. Like when an app uses Face ID or Touch ID for secure access — while keeping the underlying authentication data from your face or fingerprint private. Or when a game controller syncs up easily with a new game on your iPhone. And with our innovations in augmented reality and machine learning, you’ll be seeing even more amazing features in the years to come.
Download with confidence.
Make any app yours. Instantly.
Make any app yours. Instantly.
Our world‑class distribution platforms reach over 1.5 billion devices worldwide, allowing users to buy and download apps without lags or drags. When you download a universal app on one device, it automatically appears on your other devices. And if you upgrade to a new device, your apps go with you — no need to redownload as long as your apps stay up to date.
Purchase safely and securely.
Purchase safely and securely.
App Store purchases are safe and simple, so you can start playing, gaming, reading — or just doing — right away. Create a secure account with your preferred payment method on file and it’s easily accessible across your devices and the web. Your account is protected by two‑factor authentication, ensuring that the only person who can access your account is you — even if someone else knows your password. And more than 250,000 apps tap into the advanced technologies of Touch ID and Face ID built right into your devices, giving you an additional layer of security.
Over 900K apps have secure payment technologies like Apple Pay and StoreKit for goods and services.
Issue? Refund? Your purchases are backed by AppleCare.
Issue? Refund? Your purchases are backed by AppleCare.
In the unlikely event that you have a problem, the world‑class support of AppleCare is there for you. Just contact AppleCare online, by phone, or by email. One of over 5000 AppleCare team members will assist you with issues and refunds.